Coach’s corner: Marketing with vignettes

by Mary Ellen Bates, Bates Information Services

Have you ever struggled to describe what you do in a way that your prospective clients really hear you? Do they nod and say “Oh, that’s nice” or do they immediately recognize you as the person who can help solve their most important problem?

If you aren’t getting the response you want, your problem may be that you are talking about yourself instead of the other person.

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Starting up: Getting the most out of your community resources

By Claire T. Dygert, Cdygert Solutions

Starting a business can be a daunting prospect, but you don’t have to do it on your own. Most communities in the United States have a variety of resources to support your business start-up process, many of which are free.

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AIIP conference wrap-up – Minneapolis April 2018

Members of the Association of Independent Information Professionals (AIIP – visit aiip.org) met for their 32nd annual conference April 19-22 2018 at the Millennium Hotel in Minneapolis, Minnesota.

The annual conference provided a unique opportunity for independent informational professionals from around the world to meet, build new relationships and hone their business skills.

This year’s theme of Thriving in the New Normal was well represented in program sessions and highlighted with the keynote speech by Mary Meehan, Co-founder and CEO, Panoramix Global. A future issue of AIIP Connections publication will include write-ups of the conference sessions.

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I wish I had known

One of our new members recently asked what we wish we had known when we first launched our infopro businesses. Read on for some of the top tips our members had, collated by Mary Ellen Bates.

Whether you are new to infopreneurship or have been in the business for years, these insights will probably resonate with you as you move your business, or business idea forward. Continue reading I wish I had known

What’s the value of being a member of AIIP?

With the AIIP 2018 Annual Conference just around the corner Mary Ellen Bates shares her thoughts on the one of the key benefits of AIIP Membership.

I’ve often been asked about the value of membership in AIIP, the Association of Independent Information Professionals. My first response is always that AIIP is the most collegial group of people I have ever met.

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