Blog post by AIIP member Ellen Naylor
Have you ever had to negotiate your way through a Master Service Agreement (MSA)? AIIP member Ellen Naylor avoided that process until a couple of years ago. In this post she shares what she has learned from her experiences with MSAs.
Continue reading What you need to know about Master Service AgreementsAmelia Kassel, President, MarketingBase, shares some tips on when to use a kill fee clause
Historically, I have not used a kill fee clause. More recently I have on occasion.
Without a kill fee clause, there is no protection if a client wants to stop the project before you have completed the research. This was the case with a recent project – until I explained why using limited and inconclusive information for an important business decision was a very bad idea.
