by Kelly Berry
As with many AIIPers (I suspect), much of my work comes from referrals, word of mouth, and repeat business. Some of my fellow AIIP members have recommended me to clients, leading to more work (Go AIIP!)
Continue reading DIY Marketing for Infopreneurs – Part 1: Expanding my Marketing SphereSelf-publishing a book can seem daunting, what with several options for doing so. Having recently completed my own self-publishing journey, I am now in a position to share my experience using Amazon Direct Publishing. I’ve learned that success comes down to careful planning, discipline, and taking advantage of the excellent tools Amazon provides.
Continue reading Your Guide to Self-Publishing with Amazon Direct PublishingEditor’s Note: Getting Started in Government Contracting is part of a series on US government contracting (GovCon) opportunities at all government levels. A non-US entity may register in SAM.gov as a foreign entity.
In my previous article on government contracting, I covered research basics on how to find the agencies that need your business products and services. Along with having research on hand, businesses need to develop a company capabilities statement. This document is required to work with local, state, and federal agencies and is helpful when working with private sector entities. The capability statement is a key component of your business development efforts. Let’s dive in.
Continue reading Market Your Business with a Capabilities StatementBy Aaron Harvey
At the recent AIIP conference, I had the pleasure of attending Jennifer Burke’s keynote “Cultivating Evergreen Thought Leadership.” Jennifer’s insightful presentation drew a compelling analogy between gardening and content creation, emphasizing the importance of diverse, sustainable, and strategic content practices. Her “Content Gardening” approach highlighted the need for a balanced mix of content to establish and maintain thought leadership. Here’s a look into her innovative content strategy.
Continue reading Cultivating Evergreen Thought Leadership: Insights from Jennifer Burke’s 2024 AIIP Symposium SessionAs I write this, I am getting ready to head out to Milwaukee for a few days of quality in-person time with fellow infopreneurs at AIIP’s Annual Conference, and I realize that I need to freshen up my 10-second introduction.
Continue reading Networking Introductions that WorkAs business owners, we frequently strive to put ourselves in our clients’ shoes. This is a good thing because we learn more about how we are perceived. The process of self-discovery can help us come up with new and innovative solutions for our clients.
Continue reading Marketing 101: Tips from a First-Time Conference ExhibitorBy Kelly Berry
So, you’re thinking about starting a blog? As an independent information professional, that can be a great way to highlight your services and capabilities. But it helps if you understand the characteristics of a successful blog, so let’s explore those a little in this blog post about blog posts!
Continue reading A Blog Post about Blog PostsOne of the most memorable traditions of AIIP’s annual conference is the chance for all attendees to stand up in the front of the room and introduce themselves and their business in 30 seconds. As I prepare my own virtual introduction for #AIIP21, I am asking myself several questions to ensure my introduction will be heard and remembered—that it will convey an effective message of my value. And yes, I ask myself the same questions whenever I anticipate being asked that dreaded question, “So, what do you do?”
Continue reading How to Answer “So, what do you do?”
