As a business owner, networking is essential to making your business thrive, but if you’re an introvert, networking may not be something you enjoy. In today’s environment, virtual networking is our only option and, luckily for introverts, it can be easier than networking in person. Try a structured approach to these virtual events and you may find you have better networking experiences.
Continue reading Engineering Your Networking ExperiencesTag: marketing
Showing, Not Telling, What You Do
AIIP recently hosted a webinar on how to build your word-of-mouth referral network (members may see the recording), and it got me thinking about the importance of finding effective ways to let people know what you do without sounding like a talking billboard.
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Communicate your personal brand … in writing!
by Phyllis Smith, ITKVector Inc.
I learned the hard way, before I started an information business, that if you don’t control your own personal brand, you leave the door is open for others to do it for you. Personal branding is more than a great logo and a sharp elevator pitch detailing your services. You need tell your audiences who you are and how they can expect to feel when they work with you.
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Coach’s corner: Marketing with vignettes
by Mary Ellen Bates, Bates Information Services
Have you ever struggled to describe what you do in a way that your prospective clients really hear you? Do they nod and say “Oh, that’s nice” or do they immediately recognize you as the person who can help solve their most important problem?
If you aren’t getting the response you want, your problem may be that you are talking about yourself instead of the other person.
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How to consult to libraries
What exactly do info pros do that consult to libraries?
Today’s info pros that consult to library services are specialists in strategic marketing for libraries.
We asked Jennifer Burke, President, Intellicraft Research, for some tips on how to mix marketing and information skills to consult to library services.
Describe your business – how to be the one that stands out
One of the key benefits of belonging to AIIP – or any professional association – is having a listing in the membership directory: a post from Mary Ellen Bates
Independent info pros often need to bring colleagues in for a large project or subcontract out a job that exceeds their ability or timeframe, and there is no better way to find a good partner than through the AIIP Business Directory.
Many new business owners get tongue-tied when it comes to describing their business and, as a result, they miss a great opportunity to expand their business through subcontracting and referrals.
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Marketing Ideas 101: Four Essential Approaches
Amelia Kassel, President, MarketingBase, shares four tips to kick start, or reignite, your marketing as an Independent Information Professional.
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Public Speaking Tips for Info Pros and Entrepreneurs
Public Speaking – Overcoming stage fright and lessons learned from center stage
For consultants and independent info pros, public speaking can be an excellent way to showcase our expertise, skills and share our knowledge. It’s also a tried and true marketing tool to build our networks and raise visibility among our target client base. But public speaking can be intimidating and many people shy away from it because of anxiety or uncertainty.
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