Growing Your Business – AIIP Connections Blog

DIY Marketing for Infopreneurs – Part 2: Tools and Results

My Tools

As I work to become more visible online, I use a variety of subscription tools that make this task easier to accomplish for a team of one.

DIY Marketing for Infopreneurs – Part 1: Expanding my Marketing Sphere

by Kelly Berry

As with many AIIPers (I suspect), much of my work comes from referrals, word of mouth, and repeat business. Some of my fellow AIIP members have recommended me to clients, leading to more work (Go AIIP!)

Becoming a Grant Writer – an Ongoing Journey!

Becoming a Grant Writer – an Ongoing Journey!

By Roger Magnus

As a nonprofit prospect researcher helping nonprofits find new foundation funders, I realized in the fall of 2024 that I needed to add grant writing as a service to my business. For a while, I had seen nonprofit postings requiring consultants with both grant research and writing experience, and felt I was missing opportunities without the writing piece. From speaking with other grant writing consultants, I learned that grant writers often are asked to write an updated grant application periodically to the same funder – an element of sustainability that my grant research projects lacked.

Your Guide to Self-Publishing with Amazon Direct Publishing

By Denise Carter

Self-publishing a book can seem daunting, what with several options for doing so. Having recently completed my own self-publishing journey, I am now in a position to share my experience using Amazon Direct Publishing. I’ve learned that success comes down to careful planning, discipline, and taking advantage of the excellent tools Amazon provides.

Thriving as a Solo Expert: 4 Counter-Intuitive Strategies You Haven’t Tried

By Marj Atkinson, MLS

Being an independent consultant can feel isolating, especially as technology and AI rapidly reshape our profession. Without the resources of large organizations, solo experts must develop a new form of strategic leverage. For Internet Librarian Connect 2025, I’m sharing firsthand insights on how solopreneurs build research support networks through community collaboration.

How Federal Buyers Find Small Business Vendors – And How You Can Be One of Them

By Christina Mortel

Editor’s Note: Getting Started in Government Contracting is part of a series on US government contracting (GovCon) opportunities at all government levels. A non-US entity may register in SAM.gov as a foreign entity.

If you are new to government contracting, one of the first questions you might have is: How do federal agencies find small business vendors?

Grow Your Business with Online Courses: An illustration of Instructional Design for Infopreneurs

By Amy Ferguson

Trying to turn your expertise into a marketable online course? As information professionals who curate knowledge for a living, building and selling online courses is a natural next step for many of us. But without a plan, creating an online course can feel overwhelming. Where do you start?

That is where instructional design comes in.

What is Instructional Design?

Instructional design is the art and science of creating engaging, effective learning experiences. It involves understanding how people learn and structuring content to improve learning.

At its core, instructional design involves:

Defining the knowledge and skills learners should have acquired by the end of the course.
Creating learning materials that capture attention and encourage learning.
Assessing whether learners have achieved the intended goals.

Several instructional design models guide course development. ADDIE is one of these models. ADDIE stands for Analyze, Design, Develop, Implement, and Evaluate.

Market Your Business with a Capabilities Statement

By Christina Mortel

In my previous article on government contracting, I covered research basics on how to find the agencies that need your business products and services. Along with having research on hand, businesses need to develop a company capabilities statement. This document is required to work with local, state, and federal agencies and is helpful when working with private sector entities. The capability statement is a key component of your business development efforts. Let’s dive in.