instructional design; selling courses; residual income; running an info business

Grow Your Business with Online Courses: An illustration of Instructional Design for Infopreneurs

Trying to turn your expertise into a marketable online course? As information professionals who curate knowledge for a living, building and selling online courses is a natural next step for many of us. But without a plan, creating an online course can feel overwhelming. Where do you start?

That is where instructional design comes in.

What is Instructional Design?

Instructional design is the art and science of creating engaging, effective learning experiences. It involves understanding how people learn and structuring content to improve learning.

At its core, instructional design involves:

Defining the knowledge and skills learners should have acquired by the end of the course.
Creating learning materials that capture attention and encourage learning.
Assessing whether learners have achieved the intended goals.

Several instructional design models guide course development. ADDIE is one of these models. ADDIE stands for Analyze, Design, Develop, Implement, and Evaluate.