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Author Archive for AIIP – Page 22

The power of B2B referrals

Posted by AIIP 
· Wednesday, May 15th, 2019 at 07:00 PM 

And so on and so on Remember the commercials from the 80s for Faberge Organics Shampoo? One, with Heather Locklear, went like this:   “When I first tried Faberge Organics Shampoo with pure wheat germ oil and honey, it was so good, I told two friends about it. And they told two friends. And so on.… Read More »

Categories : Growing Your Business, Member Benefits
Tags : networking

Slow Down to Speed Up™: The sugar ants who weren’t just a metaphor

Posted by AIIP 
· Monday, May 13th, 2019 at 10:00 AM 

Liz Bywater, author of Slow Down to Speed Up: Lead, Succeed and Thrive in a 24/7 World, delivered the keynote address at the AIIP 2019 Annual Conference.  AIIP member, Jan Knight, Bancroft Information Services reports on the key notes from the Keynote  

Categories : Conference
Tags : AIIP19

Managing cash flow as an infopreneur

Posted by AIIP 
· Wednesday, May 1st, 2019 at 10:00 AM 

by Holley Hughes Most AIIP members run solo businesses, so managing cash flow is vital at all stages of business – from getting started to managing larger projects. In the April AIIP member-to-member webinar Marge King shared her perspective on how independent info pros can strategically manage their cash flow. In conversation with webinar moderator… Read More »

Categories : Business 101
Tags : finance, member benefits, virtual events

Communicate your personal brand … in writing!

Posted by AIIP 
· Friday, April 12th, 2019 at 01:00 AM 

by Phyllis Smith, ITKVector Inc. I learned the hard way, before I started an information business, that if you don’t control your own personal brand, you leave the door is open for others to do it for you. Personal branding is more than a great logo and a sharp elevator pitch detailing your services. You need tell your audiences… Read More »

Categories : Conference, Growing Your Business
Tags : AIIP19, marketing

What you need to know about Master Service Agreements

Posted by AIIP 
· Tuesday, March 19th, 2019 at 10:00 AM 

Blog post by AIIP member Ellen Naylor Have you ever had to negotiate your way through a Master Service Agreement (MSA)? AIIP member Ellen Naylor avoided that process until a couple of years ago. In this post she shares what she has learned from her experiences with MSAs.

Categories : Business 101, Working with clients
Tags : contracts, negotiations

Coach’s corner: Marketing with vignettes

Posted by AIIP 
· Tuesday, February 12th, 2019 at 06:59 PM 

by Mary Ellen Bates, Bates Information Services Have you ever struggled to describe what you do in a way that your prospective clients really hear you? Do they nod and say “Oh, that’s nice” or do they immediately recognize you as the person who can help solve their most important problem? If you aren’t getting… Read More »

Categories : Coach's Corner, Growing Your Business
Tags : marketing

Starting up: Getting the most out of your community resources

Posted by AIIP 
· Sunday, February 3rd, 2019 at 08:02 PM 

By Claire T. Dygert, Cdygert Solutions Starting a business can be a daunting prospect, but you don’t have to do it on your own. Most communities in the United States have a variety of resources to support your business start-up process, many of which are free.

Categories : Business 101
Tags : getting started, resources, tips

The power of Zoom

Posted by AIIP 
· Thursday, January 10th, 2019 at 10:00 AM 

Blog post by AIIP member Holley Hughes Zoom is becoming the go-to online platform for web conferencing and webinars, and a highly recommended tool amongst AIIP members.

Categories : Tools of the Trade
Tags : business growth, running an info business, tools, virtual events, virtual tools
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