Remember the commercials from the 80s for Faberge Organics Shampoo? One, with Heather Locklear, went like this:
“When I first tried Faberge Organics Shampoo with pure wheat germ oil and honey, it was so good, I told two friends about it. And they told two friends. And so on. And so on. And so on.”
Well, even if you don’t remember them, they’re not hard to find online.
Read on to learn how you can help a friend by referring them to join AIIP in May 2019
Read More →Liz Bywater, author of Slow Down to Speed Up: Lead, Succeed and Thrive in a 24/7 World, delivered the keynote address at the AIIP 2019 Annual Conference. AIIP member, Jan Knight, Bancroft Information Services reports on the key notes from the Keynote
Read More →by Holley Hughes
Most AIIP members run solo businesses, so managing cash flow is vital at all stages of business – from getting started to managing larger projects.
In the April AIIP member-to-member webinar Marge King shared her perspective on how independent info pros can strategically manage their cash flow.
In conversation with webinar moderator Mary Ellen Bates, Marge talked about key aspects of understanding and controlling cash flow and the necessity of knowing the relationship between breakeven point and optimum product pricing.
Read More →by Phyllis Smith, ITKVector Inc.
I learned the hard way, before I started an information business, that if you don’t control your own personal brand, you leave the door is open for others to do it for you. Personal branding is more than a great logo and a sharp elevator pitch detailing your services. You need tell your audiences who you are and how they can expect to feel when they work with you.
Read More →Blog post by AIIP member Ellen Naylor
Have you ever had to negotiate your way through a Master Service Agreement (MSA)? AIIP member Ellen Naylor avoided that process until a couple of years ago. In this post she shares what she has learned from her experiences with MSAs.
Read More →by Mary Ellen Bates, Bates Information Services
Have you ever struggled to describe what you do in a way that your prospective clients really hear you? Do they nod and say “Oh, that’s nice” or do they immediately recognize you as the person who can help solve their most important problem?
If you aren’t getting the response you want, your problem may be that you are talking about yourself instead of the other person.
Read More →By Claire T. Dygert, Cdygert Solutions
Starting a business can be a daunting prospect, but you don’t have to do it on your own. Most communities in the United States have a variety of resources to support your business start-up process, many of which are free.
Read More →Blog post by AIIP member Holley Hughes
