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Archive for clients

DIY Marketing for Infopreneurs – Part 1: Expanding my Marketing Sphere

Posted by AIIP 
· Tuesday, February 24th, 2026 at 09:00 AM 

by Kelly Berry As with many AIIPers (I suspect), much of my work comes from referrals, word of mouth, and repeat business. Some of my fellow AIIP members have recommended me to clients, leading to more work (Go AIIP!)

Categories : Business 101, Growing Your Business, Marketing, Tools of the Trade
Tags : business growth, clients, marketing, running an info business

Nonprofits & Competitive Intelligence: A Good Combination

Posted by AIIP 
· Tuesday, January 28th, 2025 at 11:00 AM 

By Yvonne Davis Competitive intelligence is a process for evaluating your organization and its business position within a given industry.   Before there is a collective “throwing of hands in the air” and saying we are not Procter & Gamble or Nvidia (big companies familiar with their competitors), let’s take a look at some of… Read More »

Categories : Independence
Tags : clients, competitive intelligence, nonprofits

Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients

Posted by AIIP 
· Tuesday, November 19th, 2024 at 11:00 AM 

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More »

Categories : Coach's Corner, Growing Your Business
Tags : clients, running an info business

Becoming Frictionless

Posted by AIIP 
· Tuesday, January 24th, 2023 at 11:00 AM 

By Mary Ellen Bates Why do our repeat clients come back to us? While we would like to believe it’s because of our breathtaking analysis, our brilliant marketing campaign, or our unique training program, it’s often something simpler – we’re easy to work with. We make it easier for our clients to come back to… Read More »

Categories : Coach's Corner
Tags : clients, running an info business

Having Difficult Conversations with Clients

Posted by AIIP 
· Tuesday, October 25th, 2022 at 11:00 AM 

By Mary Ellen Bates In Colorado, where I live, we sometimes experience a weather phenomenon called virga. It is precipitation that falls from a cloud but evaporates before it hits the ground. It’s quite a sight. Infopreneurs often encounter the business equivalent of virga when we see ahead of us a stormy and contentious conversation… Read More »

Categories : Coach's Corner
Tags : clients, running an info business

Online training: what I learned through lockdown

Posted by AIIP 
· Tuesday, August 23rd, 2022 at 09:00 AM 

By Elizabeth Hutchinson In my school librarian background, professional development was neither valued nor recognized, so it may be surprising that my career is now based on providing training for the very type of professional I used to be. If your place of employment doesn’t recognize or value your professional development, and your opportunity for… Read More »

Categories : Independence, Information Skills, Working with clients
Tags : business growth, clients

Asking the Right Questions to Get to the Right Question

Posted by AIIP 
· Tuesday, December 29th, 2020 at 09:00 AM 

By Denise Carter Key to delivering a quality project for a client is making sure that I am answering the right question. That isn’t always as straightforward as it seems. Experience has taught me that the initial question the client asks is often not the one they really need answering.

Categories : Independence, Working with clients
Tags : clients

Effective Leadership During Difficult Times

Posted by AIIP 
· Tuesday, June 16th, 2020 at 08:00 AM 

By Rhonda L. Bowen After the cancellation of the AIIP 2020 conference, Elizabeth Suarez, the designated keynote speaker, presented a webinar called Effective Leadership during Difficult Times. She began the session by asking participants: “What keeps you up at night?” “What is the one thing that could help you stop this worry?” “What can we… Read More »

Categories : Leadership, Working with clients
Tags : AIIP 2020, change, clients
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