Tag: competitive intelligence

Nonprofits & Competitive Intelligence: A Good Combination

By Yvonne Davis

Competitive intelligence is a process for evaluating your organization and its business position within a given industry.  

Before there is a collective “throwing of hands in the air” and saying we are not Procter & Gamble or Nvidia (big companies familiar with their competitors), let’s take a look at some of the basic steps in competitive intelligence analysis that are also very familiar in the nonprofit world.

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We are AIIP: I’m a Competitive Intelligence Consultant

By Tanya Humphrey

In your bio, you describe yourself as a Competitive Intelligence Consultant. Briefly, what is competitive intelligence (CI), and what does a CI consultant do?

CI involves gathering and analyzing information about a company’s industry, business environment, competitors, and products, with the goal of having the findings direct its future strategy. A CI consultant supports clients with CI research and advisory services. I answer questions about a company’s external environment and likely future actions; typical examples include:

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