What exactly do info pros do that consult to libraries? Today’s info pros that consult to library services are specialists in strategic marketing for libraries. We asked Jennifer Burke, President, Intellicraft Research, for some tips on how to mix marketing and information skills to consult to library services.
Growing Your Business – Page 5
Independent information professionals go by many names: researcher, freelancer, contractor, consultant, knowledge manager, content developer, and more. Many of our members are also Writing & Editing Specialists. As independent information professionals (IIPs), we tell our clients’ stories. From ideation to creation, editing, and publishing, we create engaging content that promotes our clients’ businesses.
As independent information professionals (IIPs), we help our clients make sense of the information and technology they have – or need – to grow their businesses.
As Independent Information Professionals (IIPs), we’re researchers, analysts, designers, and consultants serving clients across business, education, government, and non-profit sectors. We’re good at what we do – and we don’t miss the daily 9-5 routine! Many of our members excel at primary research and love conducting interviews and focus groups to get at the heart… Read More »
One of the most common questions AIIP volunteers hear when talking with new info-entrepreneurs and those considering the leap to self-employment is whether AIIP can help them get clients. They wonder if there is a job referral board, programs to promote members’ businesses, or tools for getting subcontracting work from other members. The answer is… Read More »
We asked our AIIP Past Presidents to share their tips on building and growing a successful independent information business.  Cindy Shamel, AIIP President (2003-2004) shares some tips on looking for new markets. My livelihood depends upon successfully engaging a target market willing to pay cash money for my products and services. Today I have an… Read More »
One of the key benefits of belonging to AIIP – or any professional association – is having a listing in the membership directory: a post from Mary Ellen Bates Independent info pros often need to bring colleagues in for a large project or subcontract out a job that exceeds their ability or timeframe, and there is… Read More »
We asked our AIIP Past Presidents to share their tips on building and growing a successful independent information business.  Crystal Sharp (AIIP President, 2006) shares her ideas on finding a balance that works. In the usual course of play, study, or work, individuals — consciously or not — take steps to exert some control over… Read More »
AIIP Connections Blog
Copyright © 2026 All Rights Reserved
Copyright © 2026 All Rights Reserved