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Archive for marketing – Page 2

Coach’s corner: Marketing with vignettes

Posted by AIIP 
· Tuesday, February 12th, 2019 at 06:59 PM 

by Mary Ellen Bates, Bates Information Services Have you ever struggled to describe what you do in a way that your prospective clients really hear you? Do they nod and say “Oh, that’s nice” or do they immediately recognize you as the person who can help solve their most important problem? If you aren’t getting… Read More »

Categories : Coach's Corner, Growing Your Business
Tags : marketing

How to consult to libraries

Posted by AIIP 
· Wednesday, November 15th, 2017 at 07:32 PM 

What exactly do info pros do that consult to libraries? Today’s info pros that consult to library services are specialists in strategic marketing for libraries. We asked Jennifer Burke, President, Intellicraft Research, for some tips on how to mix marketing and information skills to consult to library services.

Categories : Growing Your Business, Information Skills
Tags : business growth, consulting, libraries, marketing

Describe your business – how to be the one that stands out

Posted by AIIP 
· Friday, February 24th, 2017 at 10:00 AM 

One of the key benefits of belonging to AIIP – or any professional association – is having a listing in the membership directory: a post from Mary Ellen Bates Independent info pros often need to bring colleagues in for a large project or subcontract out a job that exceeds their ability or timeframe, and there is… Read More »

Categories : Growing Your Business
Tags : marketing, networking

Marketing Ideas 101: Four Essential Approaches

Posted by AIIP 
· Tuesday, September 20th, 2016 at 09:33 PM 

Amelia Kassel, President, MarketingBase, shares four tips to kick start, or reignite, your marketing as an Independent Information Professional.

Categories : Business 101, Growing Your Business
Tags : business growth, marketing, new clients, tips

Public Speaking Tips for Info Pros and Entrepreneurs

Posted by Cathy Chiba 
· Friday, March 18th, 2016 at 10:00 PM 

Public Speaking – Overcoming stage fright and lessons learned from center stage For consultants and independent info pros, public speaking can be an excellent way to showcase our expertise, skills and share our knowledge. It’s also a tried and true marketing tool to build our networks and raise visibility among our target client base. But… Read More »

Categories : Growing Your Business, Independence
Tags : marketing, public speaking, tips
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