by Phyllis Smith, ITKVector Inc.
I learned the hard way, before I started an information business, that if you don’t control your own personal brand, you leave the door is open for others to do it for you. Personal branding is more than a great logo and a sharp elevator pitch detailing your services. You need tell your audiences who you are and how they can expect to feel when they work with you.
Read More →Blog post by AIIP member Ellen Naylor
Have you ever had to negotiate your way through a Master Service Agreement (MSA)? AIIP member Ellen Naylor avoided that process until a couple of years ago. In this post she shares what she has learned from her experiences with MSAs.
Read More →by Mary Ellen Bates, Bates Information Services
Have you ever struggled to describe what you do in a way that your prospective clients really hear you? Do they nod and say “Oh, that’s nice” or do they immediately recognize you as the person who can help solve their most important problem?
If you aren’t getting the response you want, your problem may be that you are talking about yourself instead of the other person.
Read More →By Claire T. Dygert, Cdygert Solutions
Starting a business can be a daunting prospect, but you don’t have to do it on your own. Most communities in the United States have a variety of resources to support your business start-up process, many of which are free.
Read More →Blog post by AIIP member Holley Hughes
The annual conference provided a unique opportunity for independent informational professionals from around the world to meet, build new relationships and hone their business skills.
This year’s theme of Thriving in the New Normal was well represented in program sessions and highlighted with the keynote speech by Mary Meehan, Co-founder and CEO, Panoramix Global. A future issue of AIIP Connections publication will include write-ups of the conference sessions.
