All Eyes on Milwaukee for #AIIP23

By the AIIP External Communications Committee

“Invest in yourself and your business.”

Those are the encouraging words from AIIP president Denise Carter for anyone looking to start or grow an independent information business. One way to make that investment is to attend AIIP’s annual conference in April. We’re meeting in person for the first time since 2019, and Milwaukee will be our host for networking, learning sessions, great speakers, and most of all, you.

Continue reading All Eyes on Milwaukee for #AIIP23

Becoming Frictionless

By Mary Ellen Bates

Why do our repeat clients come back to us? While we would like to believe it’s because of our breathtaking analysis, our brilliant marketing campaign, or our unique training program, it’s often something simpler – we’re easy to work with. We make it easier for our clients to come back to us than to find an alternative.

Continue reading Becoming Frictionless

We Are AIIP: I’m a KOS Navigation Guide

By Eric Ziecker

You describe yourself as a Knowledge Organization System (KOS) navigation guide. Briefly, what does a KOS navigation guide do?

A KOS navigator applies information structure and classification to the data in a database so that clients spend less time looking for information and more time using it.

Continue reading We Are AIIP: I’m a KOS Navigation Guide

Marketing 101: Tips from a First-Time Conference Exhibitor

By Roger Magnus

As business owners, we frequently strive to put ourselves in our clients’ shoes. This is a good thing because we learn more about how we are perceived. The process of self-discovery can help us come up with new and innovative solutions for our clients.

Continue reading Marketing 101: Tips from a First-Time Conference Exhibitor

AIIP – The “Secret Sauce” for Global Infopreneurs

By the AIIP External Communications Committee

This week marks the 15th anniversary of Global Entrepreneurship Week, celebrated around the world each November. We take this opportunity to review benefits of membership in AIIP.

The Merriam-Webster Dictionary defines an entrepreneur as “one who organizes, manages, and assumes the risks of a business or enterprise.” At AIIP we know all about the work that entrepreneurs take on and about the thrill and satisfaction that is derived from owning and managing your own business.

Continue reading AIIP – The “Secret Sauce” for Global Infopreneurs

Having Difficult Conversations with Clients

By Mary Ellen Bates

In Colorado, where I live, we sometimes experience a weather phenomenon called virga. It is precipitation that falls from a cloud but evaporates before it hits the ground. It’s quite a sight. Infopreneurs often encounter the business equivalent of virga when we see ahead of us a stormy and contentious conversation with a client. But we can help evaporate it before we get drenched.

Continue reading Having Difficult Conversations with Clients

From Big Business to Solopreneur: A Success Story

By Kelly Berry

Starting Off

Like all good infopreneur stories, Janene Liston’s starts in the middle: after a successful career working for top international companies, she was burned out and decided to step back from the corporate world to heal and reassess. This was her opportunity to figure out what she really wanted to do. Like other solopreneurs, she found standing at the edge of her own new business to be scary and exciting.

Continue reading From Big Business to Solopreneur: A Success Story