The Importance of Cybersecurity Awareness for SMBs

By Eric Magill

With October being National Cybersecurity Awareness Month, I wanted to provide some pointers for defending yourself and your clients against cyber-attacks.

In 20 years as owner of a managed IT services business, I have learned this:

  • While most of us will be considered too small for hackers to attack directly – yes, like legitimate business owners, they understand efficiency – almost all of us will be attacked by phishing emails.
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Industry Partner Feature Article

How the Difference between AI-boosted Search and Gen AI Will Shape our Work and Creativity over the Near Term

Jack W. Plunkett, CEO, Plunkett Research, Ltd.

AIIP Industry Silver Partner – Learn more about the Industry Partners Program here.

August 26, 2024

What’s behind the massive licensing deals that are suddenly popping up between major publishers, such as News Corp., and the largest generative AI firms, such as OpenAI?  (The News Corp. OpenAI deal is said to be worth about $250 million to News Corp. for certain content rights over five years.  Similar recent deals include those with Associated Press, Conde’ Nast, LeMonde and Dotdash Meredith.) 

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Building Online Communities from the Ground Up

By Elizabeth Hutchinson

Creating and nurturing online communities are indispensable tools for info professionals. As a solopreneur and owner of a business that provides a membership option, I was excited to hear Susan Tenby give a presentation on community building at AIIP 2024 Symposium. Susan has worked in online community management for over 20 years; as the original Online Community Manager of TechSoup, she launched its community and social media presence. She has played a pivotal role in developing and growing numerous online communities, fostering connections and empowering individuals to collaborate and create positive change. I knew her talk would be perfect for me; she shared valuable strategies and insights for building effective online communities that engage members and foster meaningful interactions.

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Inspiration-gazing, Fresh Thinking, and Data Visualization

By Chris Cochran

The ability to tell stories using data in a visually compelling way can be a strategic and effective component of the infopreneur toolbox – we want to help our clients understand the stories data tell. Looking at data visualization differently, and growing that part of the toolbox, was the focus of a thought-provoking keynote presentation at the AIIP23 Conference in April by data visualization expert Andy Kirk.

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Online training: what I learned through lockdown

By Elizabeth Hutchinson

In my school librarian background, professional development was neither valued nor recognized, so it may be surprising that my career is now based on providing training for the very type of professional I used to be. If your place of employment doesn’t recognize or value your professional development, and your opportunity for upward mobility is minimal, why would you ever bother?

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Digital Preservation Strategies

By Margot Note

This post is a continuation of an earlier post on digital preservation fundamentals.

Two fundamental digital preservation strategies are refreshment and migration. These strategies are designed to preserve the integrity of digital items and to enable you to retrieve, display, and use them despite changing technology.

  • Refreshing involves moving files from one physical storage medium to another to avoid obsolescence or degradation. Because physical storage devices decay, and because technological changes make older storage devices inaccessible to new computers, refreshing is likely to be necessary for years to come.
  • Migration is more complex. It converts data from one hardware or software configuration to another, or from one generation of computer technology to a subsequent generation while preserving the essential characteristics of the data. In essence, migration is staying ahead of deterioration and obsolescence by copying the data from the old to the current generation of file formats and storage media. Migration gradually brings files into a narrower variety of standard file formats.

Digital preservation places a premium on preserving the integrity of files, but migration inevitably changes data. The files may be changed to make them more suitable for preservation or access. Over time, these changes alter the files. Although this may not affect images, it could affect spreadsheets, for example. Changes in technology over time will affect the usability of the image, sound, and video files you’d like to keep. Every couple of years, you should investigate what upgrades or software changes are needed to ensure that your files are still usable.

Computer files are highly vulnerable, sometimes vanishing forever if equipment fails. Unfortunately, it’s not a matter of if computer equipment will break down, but when. Luckily, most backup systems are high capacity and inexpensive so that you can use more than one method, providing backups in case the first fails. Storage options include external hard drives, which range from portable to larger models. Sharing and backing up of data is done increasingly through online services (known as the cloud) rather than through personal storage devices.

Because technology changes so rapidly, it’s difficult to suggest specific software to use to store your digital collections. For some collections, it may be enough to keep your materials arranged in a file and folder scheme on your computer and backups; or you may wish to organize your materials in Excel spreadsheets, Microsoft Access, Photoshop Lightroom, or other programs. If you’re considering these options, consider costs, security, sustainability, and functionality to determine if an online tool or software program is best for you.

Making multiple copies in multiple formats and storing them in multiple locations preserves their content. Diversity in storage formats is vital because no storage device is stable. Abide by the 3-2-1 rule:  Make three copies, store two copies in different types of media, and store one copy in a location that is not where you live or work. For example, you might save a copy on your computer, on an external drive, and in online storage.

Without focused attention, any digital collection is at risk of loss. Acting now, and continuing to act, is essential if digital materials are to last into the future.

Margot Note is an archives and records management consultant. Her newest book is Creating Family Archives: A Step-by-Step Guide for Saving Your Memories for Future Generations (Society of American Archivists, 2019).

Digital Preservation Fundamentals

by Margot Note

An acute preservation challenge lies in saving digital items. Technology enables us to create, use, and be enriched by information in ways that were unthinkable generations ago. But the same advances that make sharing information so easy also pose some problems. The complexity and diversity of technology is overwhelming, even as storage capacity becomes cheaper. The volume of digital data, unstable storage media, and obsolete hardware and software make the usability of digital items a challenge.

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Follow the money – how to start out as a prospect researcher

You may not have heard of prospect research.  This field of research is devoted to assisting organizations with donor identification and donor relations management for fund raising, and is one of the many specialized research services AIIP members offer clients.

This field of research often combines Prospect Research, Prospect Management, Grantwriting and Fundraising.

We asked Marge King, President of InfoRich Group for some tips on how to get started as a prospect researcher.

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