By Mary Ellen Bates I was recently talking with a colleague who commented that there were steps she needed to take to help build her business, but it just felt like too much. She wasn’t the kind of person who reaches out to strangers and asks them for a 15-minute phone conversation; that’s something that… Read More »
Archive for solopreneur – Page 2
By Mary Ellen Bates When I started my business after having worked in corporate information centers, I was afraid that I would have to replace all the expensive subscription databases I had access to as an employee. I worried that I would not be able to prove my credibility or expertise to my clients without… Read More »
by Mary Ellen Bates AIIP recently hosted a webinar on how to build your word-of-mouth referral network (members may see the recording), and it got me thinking about the importance of finding effective ways to let people know what you do without sounding like a talking billboard.
By Mary Ellen Bates I was recently asked by someone I’m coaching for advice on how she could negotiate an increase in her hourly rate on an ongoing project, as she had initially priced herself at a low hourly rate. My advice to her was that she had a few options. She could go back… Read More »
By Mary Ellen Bates Back in March of this year, the topic for AIIP’s monthly Info Pro Café virtual event was “Meaningful Metrics: Measuring What Matters for Infopreneurs.” (The recording and notes are available for AIIP members at https://www.aiip.org/Members-Only/IPC-metrics/; my other thoughts on this topic are at https://www.batesinfo.com/reluctant-entrepreneur/meaningful-metrics/) That discussion, along with some conversations I… Read More »
by Mary Ellen Bates, Bates Information Service One of the hardest shifts that many new independent information professionals face is changing their perspective of where their value lies and how their market sees the world. When we are surrounded by examples of the low-pay gig economy – Uber and Lyft, Fiverr and UpWork, DoorDash, and… Read More »
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