By Aaron Harvey At the recent AIIP conference, I had the pleasure of attending Jennifer Burke’s keynote “Cultivating Evergreen Thought Leadership.” Jennifer’s insightful presentation drew a compelling analogy between gardening and content creation, emphasizing the importance of diverse, sustainable, and strategic content practices. Her “Content Gardening” approach highlighted the need for a balanced mix of… Read More »
Archive for running an info business – Page 3
Cultivating Evergreen Thought Leadership: Insights from Jennifer Burke’s 2024 AIIP Symposium Session
By Mary Ellen Bates One mistake made by many infopreneurs when they start their businesses is thinking that we need to sell ourselves, our capabilities, and our services to prospective clients. We assume that, when a prospect calls us to discuss a project, our job is to convince the caller that we are the best… Read More »
By Heather Carine (Editor’s Note: Heather Carine will speak at the AIIP 2024 Symposium and at the pre-symposium Business Jumpstart Bootcamp in April.) Information professionals love to connect dots. When I read Josh Kaufman’s description of his concept of the five parts of every business in The Personal MBA, I loved the simplicity and the… Read More »
By AIIP Outreach Committee AIIP’s invaluable guide on how to start an independent information business has been refreshed! The updated edition of “The AIIP Guide to Starting Your Own Information Business” is now available on the AIIP website. The companion launch webinar on October 12th will feature a panel of new and seasoned AIIP members… Read More »
By Mary Ellen Bates Why do our repeat clients come back to us? While we would like to believe it’s because of our breathtaking analysis, our brilliant marketing campaign, or our unique training program, it’s often something simpler – we’re easy to work with. We make it easier for our clients to come back to… Read More »
By Mary Ellen Bates In Colorado, where I live, we sometimes experience a weather phenomenon called virga. It is precipitation that falls from a cloud but evaporates before it hits the ground. It’s quite a sight. Infopreneurs often encounter the business equivalent of virga when we see ahead of us a stormy and contentious conversation… Read More »
By Kelly Berry Starting Off Like all good infopreneur stories, Janene Liston’s starts in the middle: after a successful career working for top international companies, she was burned out and decided to step back from the corporate world to heal and reassess. This was her opportunity to figure out what she really wanted to do.… Read More »
By Denise Carter As I approach the 10-year anniversary of starting my information business, I have been reflecting on some of the things I learned about my business and my work processes. These five things help keep my business working:
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Copyright © 2026 All Rights Reserved