running an info business – Page 2 – AIIP Connections Blog

Working as an Infopreneur

AIIP BLOG LEGACY CONTENT from September 2022

Editor’s note: occasionally we post legacy content that is still relevant today. Enjoy this piece by Denise Carter.

As I approach the 10-year anniversary of starting my information business, I have been reflecting on some of the things I learned about my business and my work processes. These five things help keep my business working:

Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients

by Mary Ellen Bates

Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles.

For an independent info pro, finding and connecting with your ideal clients is crucial for business success. Much like modern dating, attracting the right clients requires a strategic approach, authenticity, and a strong online presence. Let’s explore effective tactics for infopreneurs to find their perfect client matches.

We are AIIP: Richard P. Hulser

Richard P. Hulser Consulting – Richard P. Hulser, President

In your bio, you describe yourself as an archives consultant. In two sentences, what specifically do you do?

As an independent archives consultant, I help clients identify, organize, protect, and promote their history through artifacts and materials. Often, I help clients assess what is historical for them or their organization and, therefore, worthy of being preserved and made available to interested parties.

We are AIIP: Elizabeth Hutchinson

In your bio, you describe yourself as a school library specialist. In two sentences, what does a school library specialist do?

I provide training and support for school staff members wishing to learn about the value that school libraries and librarians can bring to teaching and learning. The librarian focuses on the school’s educational purpose and engages in and supports the students’ educational journeys.

Insights from the AIIP webinar Learn the Secrets to Becoming a Successful Infopreneur

by Alyria Salazar

Spooky season is officially upon us, and even though AIIP’s webinar, Learn the Secrets to Becoming a Successful Infopreneur, took place last month on Friday the 13th, there was nothing scary about this information-packed session. It was all treats and no tricks for aspiring infopreneurs. Below are some not-so-frightening business insights our expert panel shared.

Multi-Conference Exhibitor: New Lessons Learned Over Time

By Roger Magnus, Roger Magnus Research

In 2022, I wrote an AIIP Blog about being a first-time conference exhibitor. Two years later, I have now had an exhibitor table twice more and will again be at a large conference (see below) on October 24, 2024.

Running a virtual event for a client

By Denise Carter

What do you do when a client requests your help to run a virtual event?

First things first – create a checklist.

A checklist helps you communicate with your client and with speakers and makes sure everyone has all the information they need at the right time.

The Power of Local Groups in Professional Associations

by Marj Atkinson, AIIP Local Groups Chair

Professional associations play a crucial role in career development, networking, and industry advancement. Given that AIIP operates internationally, local groups can form the backbone of community engagement and personalized support. Here are some ways local groups benefit both members and the broader association.