by Kelly Berry As with many AIIPers (I suspect), much of my work comes from referrals, word of mouth, and repeat business. Some of my fellow AIIP members have recommended me to clients, leading to more work (Go AIIP!)
Archive for marketing
Denise Carter shares her self-publishing experience with Amazon Direct Publishing, emphasizing the importance of careful planning, discipline, and utilizing Amazon’s tools. She outlines her four-phase approach: planning, execution, publishing, and marketing. Key tips include understanding your audience, setting budgets, and ensuring thorough proofreading before publication. Marketing efforts are essential for success.
By Christina Mortel Editor’s Note: Getting Started in Government Contracting is part of a series on US government contracting (GovCon) opportunities at all government levels. A non-US entity may register in SAM.gov as a foreign entity. In my previous article on government contracting, I covered research basics on how to find the agencies that need… Read More »
Cultivating Evergreen Thought Leadership: Insights from Jennifer Burke’s 2024 AIIP Symposium Session
By Aaron Harvey At the recent AIIP conference, I had the pleasure of attending Jennifer Burke’s keynote “Cultivating Evergreen Thought Leadership.” Jennifer’s insightful presentation drew a compelling analogy between gardening and content creation, emphasizing the importance of diverse, sustainable, and strategic content practices. Her “Content Gardening” approach highlighted the need for a balanced mix of… Read More »
By Mary Ellen Bates As I write this, I am getting ready to head out to Milwaukee for a few days of quality in-person time with fellow infopreneurs at AIIP’s Annual Conference, and I realize that I need to freshen up my 10-second introduction.
By Roger Magnus As business owners, we frequently strive to put ourselves in our clients’ shoes. This is a good thing because we learn more about how we are perceived. The process of self-discovery can help us come up with new and innovative solutions for our clients.
By Kelly Berry So, you’re thinking about starting a blog? As an independent information professional, that can be a great way to highlight your services and capabilities. But it helps if you understand the characteristics of a successful blog, so let’s explore those a little in this blog post about blog posts!
Mary Ellen Bates One of the most memorable traditions of AIIP’s annual conference is the chance for all attendees to stand up in the front of the room and introduce themselves and their business in 30 seconds. As I prepare my own virtual introduction for #AIIP21, I am asking myself several questions to ensure my… Read More »
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