By Aaron Harvey At the recent AIIP conference, I had the pleasure of attending Jennifer Burke’s keynote “Cultivating Evergreen Thought Leadership.” Jennifer’s insightful presentation drew a compelling analogy between gardening and content creation, emphasizing the importance of diverse, sustainable, and strategic content practices. Her “Content Gardening” approach highlighted the need for a balanced mix of… Read More »
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Cultivating Evergreen Thought Leadership: Insights from Jennifer Burke’s 2024 AIIP Symposium Session
By Mary Ellen Bates As I write this, I am getting ready to head out to Milwaukee for a few days of quality in-person time with fellow infopreneurs at AIIP’s Annual Conference, and I realize that I need to freshen up my 10-second introduction.
By Roger Magnus As business owners, we frequently strive to put ourselves in our clients’ shoes. This is a good thing because we learn more about how we are perceived. The process of self-discovery can help us come up with new and innovative solutions for our clients.
By Kelly Berry So, you’re thinking about starting a blog? As an independent information professional, that can be a great way to highlight your services and capabilities. But it helps if you understand the characteristics of a successful blog, so let’s explore those a little in this blog post about blog posts!
Mary Ellen Bates One of the most memorable traditions of AIIP’s annual conference is the chance for all attendees to stand up in the front of the room and introduce themselves and their business in 30 seconds. As I prepare my own virtual introduction for #AIIP21, I am asking myself several questions to ensure my… Read More »
By Kelly Schrank As a business owner, networking is essential to making your business thrive, but if you’re an introvert, networking may not be something you enjoy. In today’s environment, virtual networking is our only option and, luckily for introverts, it can be easier than networking in person. Try a structured approach to these virtual… Read More »
by Mary Ellen Bates AIIP recently hosted a webinar on how to build your word-of-mouth referral network (members may see the recording), and it got me thinking about the importance of finding effective ways to let people know what you do without sounding like a talking billboard.
by Phyllis Smith, ITKVector Inc. I learned the hard way, before I started an information business, that if you don’t control your own personal brand, you leave the door is open for others to do it for you. Personal branding is more than a great logo and a sharp elevator pitch detailing your services. You need tell your audiences… Read More »
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