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Tools of the Trade

DIY Marketing for Infopreneurs – Part 2: Tools and Results

Posted by AIIP 
· Tuesday, March 3rd, 2026 at 09:00 AM 

by Kelly Berry My Tools As I work to become more visible online, I use a variety of subscription tools that make this task easier to accomplish for a team of one. 

Categories : Business 101, Growing Your Business, Marketing, Tools of the Trade
Tags : business growth

DIY Marketing for Infopreneurs – Part 1: Expanding my Marketing Sphere

Posted by AIIP 
· Tuesday, February 24th, 2026 at 09:00 AM 

by Kelly Berry As with many AIIPers (I suspect), much of my work comes from referrals, word of mouth, and repeat business. Some of my fellow AIIP members have recommended me to clients, leading to more work (Go AIIP!)

Categories : Business 101, Growing Your Business, Marketing, Tools of the Trade
Tags : business growth, clients, marketing, running an info business

How Small Steps Made a Big Impact

Posted by AIIP 
· Wednesday, January 21st, 2026 at 09:00 AM 

Small, thoughtful changes to everyday processes often yield more significant results for a solopreneur than big, dramatic overhauls. After eight years of managing multiple clients and calendars, Janel Kinlaw refined her workflow by transitioning from analog to digital tools, such as moving meeting notes into OneNote for quicker referencing and replacing printed planners with Google Tasks for better flexibility,. Beyond software, she found that shifting from a strictly home office environment to a co-working space surprisingly boosted her productivity through increased social interaction. By pausing to reflect on long-standing routines, solopreneurs can identify “little efficiencies” that allow them to work smarter, not harder

Categories : Business 101, Digital Transformation and Tools, Information Skills, Tools of the Trade, Workflow optimization
Tags : digital transformation, productivity, project management, running an info business, work smarter, workflow optimization

Why Human Creativity Outshines AI Writing

Posted by AIIP 
· Tuesday, December 2nd, 2025 at 12:34 PM 

In this post, I look at some of the dangers in depending on AI for writing / authorship. Despite what some like to think, the human brain is still a better tool even if AI tools are catching up.

Categories : Hot Topic, Information Skills, Tools of the Trade
Tags : AI Prompting

Your Guide to Self-Publishing with Amazon Direct Publishing

Posted by AIIP 
· Tuesday, November 18th, 2025 at 09:00 AM 

Denise Carter shares her self-publishing experience with Amazon Direct Publishing, emphasizing the importance of careful planning, discipline, and utilizing Amazon’s tools. She outlines her four-phase approach: planning, execution, publishing, and marketing. Key tips include understanding your audience, setting budgets, and ensuring thorough proofreading before publication. Marketing efforts are essential for success.

Categories : Growing Your Business, Hot Topic, Tools of the Trade
Tags : Amazon, business growth, marketing, publishing

Doing Research with Government Documents

Posted by AIIP 
· Tuesday, November 4th, 2025 at 09:00 AM 

By Jennifer Williams Because the U.S. Federal Government conducts and funds so much research and publishes a wealth of information, there are government documents on an astonishing array of subjects.

Categories : Information Skills, Tools of the Trade
Tags : business research, databases, government contracting, resources

Real Information – Artificial Intelligence: Using AI in General

Posted by AIIP 
· Wednesday, October 22nd, 2025 at 09:00 AM 

By Arthur Weiss Editor’s note: This is part of a series covering what’s new and, more importantly, how infopreneurs can maximize the benefits of AI tools.  Over the last two years, AI has seemed to be taking over the world. Just looking at the most well-known generative AI product gives an idea. ChatGPT claims nearly… Read More »

Categories : Hot Topic, Information Skills, Tools of the Trade
Tags : AI Prompting

Thriving as a Solo Expert: 4 Counter-Intuitive Strategies You Haven’t Tried

Posted by AIIP 
· Tuesday, October 14th, 2025 at 03:43 PM 

Being an independent consultant can feel isolating, especially as technology and AI rapidly reshape our profession. Without the resources of large organizations, solo experts must develop a new form of strategic leverage.

Categories : Growing Your Business, Industry Partners, Networking, Tools of the Trade
Tags : business growth, collaboration, community, networking, running an info business, shared resources
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Recent posts

  • DIY Marketing for Infopreneurs – Part 2: Tools and Results
  • DIY Marketing for Infopreneurs – Part 1: Expanding my Marketing Sphere
  • Becoming a Grant Writer – an Ongoing Journey!
  • How Small Steps Made a Big Impact
  • Why Human Creativity Outshines AI Writing
  • Your Guide to Self-Publishing with Amazon Direct Publishing
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