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Coach’s Corner

Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients

Posted by AIIP 
· Tuesday, November 19th, 2024 at 11:00 AM 

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More »

Categories : Coach's Corner, Growing Your Business
Tags : clients, running an info business

Proving, Not Talking About, Your Value

Posted by AIIP 
· Tuesday, July 30th, 2024 at 11:00 AM 

By Mary Ellen Bates One mistake made by many infopreneurs when they start their businesses is thinking that we need to sell ourselves, our capabilities, and our services to prospective clients. We assume that, when a prospect calls us to discuss a project, our job is to convince the caller that we are the best… Read More »

Categories : Coach's Corner, Growing Your Business
Tags : running an info business, solopreneur

Beyond the Podium: Recapturing the Invisible College

Posted by AIIP 
· Tuesday, April 30th, 2024 at 09:00 AM 

By Mary Ellen Bates I am writing this on my way home from the AIIP 2024 Symposium, held in St. Louis April 18-21. The conference sessions, including thought-provoking keynotes and local and AIIP speakers, offered fresh insights and new perspectives – even for someone like me who has attended 30+ AIIP annual conferences. I was… Read More »

Categories : Coach's Corner, Professional Development
Tags : #AIIP24, networking

Impostor Syndrome? Don’t Sabotage Your Hard Work

Posted by AIIP 
· Tuesday, February 6th, 2024 at 11:00 AM 

By Mary Ellen Bates “Hi. I’m Mary Ellen and I’m faking it.” No, I’m not putting that on my name badge at the AIIP 2024 Symposium, but if I did, I know that many people would sidle up to me and admit they are faking it, too. We’re the people who suffer from Impostor Syndrome… Read More »

Categories : Coach's Corner
Tags : confidence, impostor syndrome, tips

Generative AI: A Valuable Ally for Infopreneurs?

Posted by AIIP 
· Tuesday, October 31st, 2023 at 09:00 AM 

By Mary Ellen Bates I have viewed the emergence of general-purpose generative AI (ChatGPT, Claude, Google Bard, etc.) with both trepidation and curiosity. Ever since the HAL 9000 uttered the immortal response “I’m sorry, Dave. I’m afraid I can’t do that” in the 1968 film 2001: A Space Odyssey, we humans have been leery of… Read More »

Categories : Coach's Corner
Tags : AI, productivity, tools

Strategic Doing, Not Just Strategic Planning

Posted by AIIP 
· Tuesday, August 1st, 2023 at 09:00 AM 

By Mary Ellen Bates A recent conversation on the AIIP-L discussion list about the importance of setting aside time for business planning moved into a discussion of time-management techniques that AIIP members have found helpful for blocking out strategic planning time. Like many others, I set aside one full day a year—or every six months,… Read More »

Categories : Coach's Corner
Tags : business growth, business planning

Networking Introductions that Work

Posted by AIIP 
· Tuesday, April 18th, 2023 at 11:00 AM 

By Mary Ellen Bates As I write this, I am getting ready to head out to Milwaukee for a few days of quality in-person time with fellow infopreneurs at AIIP’s Annual Conference, and I realize that I need to freshen up my 10-second introduction.

Categories : Coach's Corner
Tags : marketing, networking

Becoming Frictionless

Posted by AIIP 
· Tuesday, January 24th, 2023 at 11:00 AM 

By Mary Ellen Bates Why do our repeat clients come back to us? While we would like to believe it’s because of our breathtaking analysis, our brilliant marketing campaign, or our unique training program, it’s often something simpler – we’re easy to work with. We make it easier for our clients to come back to… Read More »

Categories : Coach's Corner
Tags : clients, running an info business
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