One of the most memorable traditions of AIIP’s annual conference is the chance for all attendees to stand up in the front of the room and introduce themselves and their business in 30 seconds. As I prepare my own virtual introduction for #AIIP21, I am asking myself several questions to ensure my introduction will be heard and remembered—that it will convey an effective message of my value. And yes, I ask myself the same questions whenever I anticipate being asked that dreaded question, “So, what do you do?”
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Each year at our conference, AIIP recognizes members’ and other thought leaders’ contributions to the industry, the association, and individuals. Join us at #AIIP21, The Virtual Conference for Independent Info Pros, as we honor this year’s award recipients on April 14th at 4:30 pm EDT. Visit https://virtual21.aiip.org/ to register for the virtual conference and reserve your spot at the Awards Ceremony.
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As a business owner, networking is essential to making your business thrive, but if you’re an introvert, networking may not be something you enjoy. In today’s environment, virtual networking is our only option and, luckily for introverts, it can be easier than networking in person. Try a structured approach to these virtual events and you may find you have better networking experiences.
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Wow – what a year we just had. Like many others, as we begin 2021, I am wondering when we will get back to normal—and what exactly normal will look like!
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By Jan Sykes
The 2021 AIIP Annual Conference Committee invites members and non-members to become part of something new to AIIP—a virtual conference held over two and a half days in April. We have an amazing line up of speakers focusing on themes that are highly relevant to independent information professionals. While we will miss the vibe and energy of meeting in person, we are grateful that technology allows us to put safety first. We are confident that we are creating an equally engaging online conference experience.
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Before I get started, I want to offer this disclaimer: I know that lots of people like checklists! People have TO-DO lists for daily tasks, they have packing lists for travel, they use grocery lists. But Atul Gawande, a well-known staff writer for The New Yorker and author of four bestsellers, wrote a whole book, The Checklist Manifesto, on how checklists are used by people in a variety of industries to save lives, fly planes, and manage large-scale construction projects. His book covers checklists as people use them in the workplace, and much of the motivation behind how I approach checklists comes from his discussion of why and how professionals use checklists in their work lives.
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Key to delivering a quality project for a client is making sure that I am answering the right question. That isn’t always as straightforward as it seems. Experience has taught me that the initial question the client asks is often not the one they really need answering.
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AIIP recently hosted a webinar on how to build your word-of-mouth referral network (members may see the recording), and it got me thinking about the importance of finding effective ways to let people know what you do without sounding like a talking billboard.
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