By Kelly Schrank, Bookworm Editing Services LLC As a new solopreneur (three months into my second year), I am still trying to figure out how to find clients. I’ve done many of the things everyone tells you to do: I let everyone know I started my business; I got a previous employer as my first… Read More »
Growing Your Business – Page 3
By Linda Rink Every time I attend the AIIP annual conference, I’m struck by the power of peers. The conference means connecting with like-minded small business owners and receiving support (not competition) from colleagues who generously share tips on marketing, running their business, and of course, conducting research or other areas of specialty. The ability… Read More »
At AIIP 2019, three AIIP members shared their top 10 ways to look for new opportunities to get new clients. Janel Kinlaw from Refining Workflow reports on important top 10 tips shared by AIIP members. The Listening for opportunity: Doing what comes un-naturally session was a conversation between three AIIP members sharing ways to find… Read More »
And so on and so on Remember the commercials from the 80s for Faberge Organics Shampoo? One, with Heather Locklear, went like this: “When I first tried Faberge Organics Shampoo with pure wheat germ oil and honey, it was so good, I told two friends about it. And they told two friends. And so on.… Read More »
by Phyllis Smith, ITKVector Inc. I learned the hard way, before I started an information business, that if you don’t control your own personal brand, you leave the door is open for others to do it for you. Personal branding is more than a great logo and a sharp elevator pitch detailing your services. You need tell your audiences… Read More »
by Mary Ellen Bates, Bates Information Services Have you ever struggled to describe what you do in a way that your prospective clients really hear you? Do they nod and say “Oh, that’s nice” or do they immediately recognize you as the person who can help solve their most important problem? If you aren’t getting… Read More »
You may not have heard of prospect research. This field of research is devoted to assisting organizations with donor identification and donor relations management for fund raising, and is one of the many specialized research services AIIP members offer clients. This field of research often combines Prospect Research, Prospect Management, Grantwriting and Fundraising. We asked… Read More »
What exactly do info pros do that consult to libraries? Today’s info pros that consult to library services are specialists in strategic marketing for libraries. We asked Jennifer Burke, President, Intellicraft Research, for some tips on how to mix marketing and information skills to consult to library services.
AIIP Connections Blog
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Copyright © 2025 All Rights Reserved