By Aaron Harvey At the recent AIIP conference, I had the pleasure of attending Jennifer Burke’s keynote “Cultivating Evergreen Thought Leadership.” Jennifer’s insightful presentation drew a compelling analogy between gardening and content creation, emphasizing the importance of diverse, sustainable, and strategic content practices. Her “Content Gardening” approach highlighted the need for a balanced mix of… Read More »
Growing Your Business – Page 3
Cultivating Evergreen Thought Leadership: Insights from Jennifer Burke’s 2024 AIIP Symposium Session
By Mary Ellen Bates One mistake made by many infopreneurs when they start their businesses is thinking that we need to sell ourselves, our capabilities, and our services to prospective clients. We assume that, when a prospect calls us to discuss a project, our job is to convince the caller that we are the best… Read More »
By Dr. Sarah Glova (Ed. Note: Dr. Sarah Glova will deliver the Keynote Address at AIIP 2024 Symposium on April 19. We recently talked to her about her work and business strategies and about helping others.) You use the term “fearless clarity” when helping people establish long-term goals. Are there obstacles or fears unique to… Read More »
By Chris Cochran Our journey as infopreneurs relies on building and engaging with our communities. They are sources of information and assistance, and we need them – our trusted advisors, our family and friends, and of course our most critical community, our clients – to do business. Success depends on engaging effectively with these communities… Read More »
By Janel Kinlaw and Marge King Starting a business can be scary, especially when you read the statistics on start-up failure rates – nearly 20% of all businesses fail in the first year and only 30% will remain after 10 years. Still, many entrepreneurs start a business because they are passionate about what they do… Read More »
By AIIP Outreach Committee AIIP’s invaluable guide on how to start an independent information business has been refreshed! The updated edition of “The AIIP Guide to Starting Your Own Information Business” is now available on the AIIP website. The companion launch webinar on October 12th will feature a panel of new and seasoned AIIP members… Read More »
By Roger Magnus As business owners, we frequently strive to put ourselves in our clients’ shoes. This is a good thing because we learn more about how we are perceived. The process of self-discovery can help us come up with new and innovative solutions for our clients.
By Kelly Berry Starting Off Like all good infopreneur stories, Janene Liston’s starts in the middle: after a successful career working for top international companies, she was burned out and decided to step back from the corporate world to heal and reassess. This was her opportunity to figure out what she really wanted to do.… Read More »
AIIP Connections Blog
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Copyright © 2026 All Rights Reserved