By Mary Ellen Bates In Colorado, where I live, we sometimes experience a weather phenomenon called virga. It is precipitation that falls from a cloud but evaporates before it hits the ground. It’s quite a sight. Infopreneurs often encounter the business equivalent of virga when we see ahead of us a stormy and contentious conversation… Read More »
Coach’s Corner – Page 2
By Mary Ellen Bates I was recently talking with a colleague who commented that there were steps she needed to take to help build her business, but it just felt like too much. She wasn’t the kind of person who reaches out to strangers and asks them for a 15-minute phone conversation; that’s something that… Read More »
By Mary Ellen Bates When I started my business after having worked in corporate information centers, I was afraid that I would have to replace all the expensive subscription databases I had access to as an employee. I worried that I would not be able to prove my credibility or expertise to my clients without… Read More »
By Mary Ellen Bates What skills are required to be a successful infopreneur? I see this question frequently; in fact, a conversation on AIIP’s Facebook page recently raised this very question. The discussion started with the question of whether it is necessary to have a graduate degree in library science in order to run an… Read More »
Mary Ellen Bates An evergreen conversation among AIIP members compares the relative benefits of being a generalist or specializing in a niche. I have reflected on this distinction and I think it is primarily a matter of how narrow a perspective I take.
By Mary Ellen Bates As some parts of the world are beginning to emerge from the pandemic shutdown and our clients are starting to return to the office, many of us infopreneurs are taking a fresh look at our time management skills. Some of us are pivoting our business focus to new markets; others are… Read More »
Mary Ellen Bates One of the most memorable traditions of AIIP’s annual conference is the chance for all attendees to stand up in the front of the room and introduce themselves and their business in 30 seconds. As I prepare my own virtual introduction for #AIIP21, I am asking myself several questions to ensure my… Read More »
by Mary Ellen Bates AIIP recently hosted a webinar on how to build your word-of-mouth referral network (members may see the recording), and it got me thinking about the importance of finding effective ways to let people know what you do without sounding like a talking billboard.
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