We’re a Diverse Set of Business Owners with the Desire to Grow
When you hear Independent Information Professional, what do you think of? Someone who organizes, shares, or disseminates information? That is true, though it can manifest in several different ways. Our members run the gamut from technologists, researchers, coaches, marketing professionals, knowledge managers, web designers, private investigators, thought leaders, and public speakers. We are scattered throughout the world, yet we are all connected by the desire to grow and flourish as business owners.
Our Communities of Practice are:
Information Management and Technology
We help our clients make sense of the information and technology they have—or need—to grow their businesses. We manage information for clients so that they know what they have and where to find it. We act as their guides while navigating technology choices and changes. We are information managers, knowledge management consultants, information architects, taxonomy specialists, project managers, library consultants, and more.
Marketing & Communication
We are experts at honing in on clients’ needs to produce original content and programs for marketing their businesses. We help clients with social media, marketing campaign planning, collateral development, web design, surveys, and more.
Research
We’re both primary and secondary researchers. As primary researchers, we conduct interviews, surveys, and focus groups to get at the heart of clients’ needs. We are also experts at secondary research services—scouring the internet, high-value databases and literature to find the unfindable. We research anything and everything, including companies and their competitors, markets, people, products, chemicals, patents, and more. We are experts at gathering, synthesizing, analyzing, and sharing research.
Training & Consulting
We work alongside our clients to provide top-notch training and consultative services. We help them better understand and implement information strategies to competitively grow their businesses. We offer custom training and coaching to help clients change and grow for tomorrow’s challenges. Whether focusing on how to implement an information governance program, assess the competitive market, or learn to avoid internet fraud, our members help clients better navigate the complexities of business.
Writing & Editing
We tell our clients’ stories. From ideation to creation, editing and publishing, we create engaging content that promotes our clients’ businesses. We help clients articulate their visions through the development of white papers, blog articles, research papers, web content, and more. Our members use their technical communication skills, creativity, and publishing knowledge to make clients shine.
Do you identify with any of these communities of practice? Are you interested in starting or growing your business? Head over to our website to learn more about AIIP’s valuable member benefits; search our business directory to see the breadth of skills and knowledge that our members demonstrate and share; then contact us to get started!
Jennifer Pflaumer serves as AIIP’s 2020-2021 president. She launched her information management consultancy, Paroo, in 2009 after realizing the need for concentrated information management solutions for businesses across all industries. Her expertise includes liaising between key business groups and IT departments to manage digital assets, creating information strategies and performing systems analysis and design.
